Musicians turn to corporate sponsorship and product placement

latimes.com– In the music video for Lady Gaga's hit single "Bad Romance,” the pop diva vamps across several nightmarish tableaux wearing a variety of barely there lingerie get-ups. The flashy clip caused a sensation when it debuted in November and has racked up 85 million views on YouTube. ¶ But perhaps its most striking aspect is the unabashed product placement -- conspicuous visual shout-outs to Nemiroff vodka, Nintendo Wii, Burberry and other brands.

Topics:Industry